Why people like Apple

This is an interesting article analysing business plans and methods of a number of example businesses in terms of Michael Eugene Porter’s “Five Forces” theory. Core in this is how the nature of distribution channels has changed, and what Apple does right.

Why do I love Apple, despite all peer pressure and conventional wisdom? They understand that superior products kill three porter birds with one stone. They eliminate substitutes, increase development costs (and therefore reduce new entry threats) and decrease supplier power. Locking consumers into a closed system only gets you one, and pisses your revenue source off at the same time.

Why do I love Apple? They intend to make money because of my desires, not despite them.

Read “The Five ForcesCircles of Hell” at “Going Private.”


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